# Everyone will tell you it’s a good idea. We’ll go find out.

> Growth is where you put an idea, a product or a service business in front of Trood and find out what people actually think – first from a machine, then from real humans who go and test it.

Growth · from the Trood network. Canonical: https://trood.com/growth. The app: https://growth.trood.com

[Start my research](https://growth.trood.com)

The first read is free. No account, no questionnaire, no sales call.

1. **We read it properly**: Market, buyers, competitors, positioning, and the one assumption everything rests on.
2. **You choose how hard to test it**: From ten first impressions to twenty real prospects contacted with your offer.
3. **People actually go and do it**: Named humans from the Trood network, with recordings, transcripts and a verdict.

## Why this isn’t another AI report

> AI researches. Humans challenge. Real people try it. Then we help you fix what broke.

The free read is AI, and we say so on the read itself – it has never bought software in its life. What it is good for is narrowing the question. What answers it is people who have been on the other side of that purchase.

- **2,000+**: people in the Trood community who can react, test and be recruited – and get paid for it. [trood.com/community](https://trood.com/community)
- **Mentors**: Founders and operators who already give judgment for a living. Here, they try to break things. [trood.com/mentors](https://trood.com/mentors)
- **40+**: products shipped under Trood – so when the read says fix the positioning, someone can. [trood.com](https://trood.com)

## If you sell services

> Your business is probably better than your presentation.

Your software company is probably good. Unfortunately your website makes you look like four thousand other software companies. We’ll have real buyers compare you against three competitors and tell us, on the record, who they’d call and why.

Agencies · Accountants · Recruiters · Manufacturers · Law firms · Logistics

Mystery shop · verdict 3 of 5

> “I couldn’t tell what they specialise in, so I asked for a quote from the other two instead.”

CTO, 40-person logistics company · Hamburg

## Find out what yours would say.

Start with the free read – it takes a couple of minutes and costs nothing. The mystery shop is one of the tests you can add after it.

[Get my Reality Check](https://growth.trood.com)