Formulating market hypotheses for market discovery and research. Identifying a potential user's portrait. Assessing the demand of the solution you plan to deliver. Having outlined all of the hypotheses, we develop surveys and product interviews designed to affirm or disprove them. concluding what is the right direction of your further product development.
Outcome: hypothesis list with detailed analysis and results, a list of suggestions for further development based on research
Scope of professionals: product managers and marketing outreach professionals