Companies having a worldwide reach and who work with a large number of partners sometimes may find it difficult to manage the entire ecosystem. While management of partner networks is not just mere management of large sets of partners, it is also very important to frame proper incentives and rebate policies for the channel. Most enterprises today leverage digital tools and platforms to manage their partner ecosystem efficiently. However, organizations that intend to step into the channel business may need a road map to frame their channel management strategies.
Outcome: partner network management tools and tips
Scope of professionals: partner relations managers