Advertising Campaign Management

Advertising Management though is a complex process of employing various media to sell a product or service. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase. Corporate advertising refers to paid messages designed to that communicate the corporation's values in an effort to influence public opinion. 

Outcome: advertising strategy, campaigns and reporting

Scope of professionals: advertising managers
see also